Over the past few years, Salesforce has become an essential part of the tech industry. From Google to call centers, every organization uses its services and products. In the beginning, Salesforce was a Software as a Service (SaaS) CRM company. Now it provides software solutions and a platform for developing custom software to over 150,000 clients worldwide. It has a multi-tenant-based architecture, and now forms a crucial cog in the wheel of many of the world’s largest companies.
Why Was There a Need for Salesforce?
In the beginning, companies used to host CRM solutions on their own servers. The traditional Customer Relation Management method was very time-consuming and expensive. The setup sometimes took months or even years to complete. To do this, the cost often reached several million dollars, and there was no guarantee of success.
Because of this, there was a need to build CRM software that was affordable and accessible to growing companies. This was the main reason for the growth of Salesforce.
What Made Salesforce Popular?
Cloud computing is the reason behind Salesforce's popularity. Salesforce provided better services at a reduced cost and saved on installation time compared to costly alternatives. The main goal was to shift everything on the internet and enable everyone to use the services. Now you do not need expensive licenses for your business needs. You can use Salesforce with a monthly subscription fee starting at 25 dollars.
Benefits of Salesforce
Salesforce offers the following benefits which make it unique...
Salesforce is the fastest way to convert your idea into an app. It has prebuilt tools that you can use. Instead of developing the tools and infrastructure yourself, you can focus on building the app and content. This saves both time and money.
It takes less time to provide the solution and is easy to use. Moreover, it is customizable so you can use it according to your needs.
Since Salesforce is cloud based, you can access it from anywhere by using the internet.
Salesforce is scalable, which makes it very suitable for growing companies.
Unlike traditional CRM software, Salesforce is affordable. Even small businesses can afford it.
Features Offered by Salesforce
Here are just some of the products and features offered by Salesforce.
Salesforce Sales Cloud
Sales Cloud enables you to manage sales, marketing, and customer data. It is the best option if your company is dealing in business-to-business or business-to-customer.
Salesforce Marketing Cloud
Marketing Cloud offers the most powerful digital marketing products for use in your business. The marketers can use this feature to manage customer emails, mobile, and social media. They can also use it for content creation, management, and data analytics.
Salesforce Analytics Cloud
Analytics Cloud provides a business intelligence platform to deal with data files. It also helps in creating charts, graphs, and other visual representations of data. It can be integrated with other clouds of Salesforce.
Salesforce1 allows you to develop mobile applications and transfer data using an API.
This feature enables your employees to collaborate. This helps in connecting with your team members wherever they are. It also allows sharing of information with members of the same organization. You can use it to share files with other organizations.